Those days were really agonising when an individual looking for a house had to scan the phone directory to find the contact numbers of brokers and then roam in the entire city for days to find an affordable abode. And if that individual had a plan to reside in another city, then the troubles used to manifold to a great extent.
But with the advent of the Internet and, especially, the ingress of Social Media platforms, the house hunting became a piece of cake for all those looking for a dwelling in either their own city, another city, another state or another country.
Img source: realty
The Digital House Hunt
Oodles of brands offering houses either on rent or sell basis have their presence on almost every social media platform. They strive to have maximum touch points for the customers. Right from a Facebook Page to YouTube Channel, they leave no stone unturned in offering the house hunters a home of their dreams.
So, if an individual is looking for a 2 BHK for rent in Noida can generate a query on their Facebook page, check the place on Pinterest and can take a tour on YouTube without even moving a muscle.
Social Handles by House Hunters Themselves
There is a majority of cases where an individual is not just looking for a place for rent but also for a roomie to share the rent with. In this endeavour, he makes social media handles that eventually turns into communities where folks from various parts discuss rental properties, problems they face, look for room partners, etc.
Social Platforms, especially Facebook, has a commercial side attached to it called Facebook Advertising. If leveraged properly, brands offering houses on rent can precisely target those who are in search of them. This is one of the cheapest forms of advertising that ensures two times or three times return on the overall investment made to attract the buyers.
Quick Responses and Clarifications
There arises amply queries and doubts in the mind of a house hunter. Coming down to a new city just to seek their answers from the property owner/broker/real estate agent is not at all feasible. That’s where social media comes to the rescue. The instant messaging feature integrated into almost every social media platform help in bridging the communication gap between a house hunter and the house owner. Over the chat, the individual could clear the clouds of rent, selling price, rental or sale agreement, the proximity of the property from basic amenities, facilities that he would get with the flat (or room), etc.
Social Media: The protector of Time, Efforts and Money for the House Hunter